Music for
events and
hospitality.

Sound Theory brings together music direction, curation and live performance to shape the atmosphere of every room you host.

A change of music.
A different atmosphere.

Crystal Heart (Part 1)

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EVENTS + SPACES

Different settings.
The same attention to music.

One musical point of view. Shaped around your occasion, your audience and your space.

An evening reception around a softly lit pool.

Music for events

DJ performance and music direction for brand and cultural events, corporate receptions and private celebrations.

Discuss an event
A warm, wood-lined listening room with intimate seating.

Music for spaces

Sonic branding through musical identity, playlist curation and programming guidance for hospitality brands and spaces.

Discuss a space

SELECTED WORK

Elvis Suarez performing behind the decks, in a grey suit against a red event backdrop.

EVENT PROJECT

FIFA World Cup 2026

Music direction for DJs across US host stadiums, a 30-minute reference mix and a pitch-side performance at the Final.

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The bow of Scarlet Lady at sea, with the ship's name and Virgin logo on the hull.

HOSPITALITY PROJECT

Virgin Voyages

Helping shape Virgin Voyages' sound from launch. Elvis authored the fleet-wide DJ handbook for 13 themed events and 7 venues, recorded a reference mix for each, and scored its flagship branded event.

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Curved leather seating and candlelit dining tables inside Pink Agave.

RESTAURANT MUSIC DIRECTION

Rojo & Pink Agave

Musical identity, playlist curation and music direction for Rojo and Pink Agave, two Virgin Voyages restaurants with distinct characters.

Discuss a space

SELECTED CLIENTS

MicrosoftNetflixBentleySonySoho HouseW Hotels

SERVICES

Music with intention.

Music direction

Defining the music in your idea.

An agency building an experience. A restaurant defining its character. An event with a story of its own.

Elvis starts with your vision, explores what it can sound like, and shapes the music to serve your purpose. The result might be a bespoke soundtrack, a restaurant’s sound, or music woven through a live production. When others will carry it forward, he puts the direction in writing.

Live performance

Prepared for the occasion. Created in the moment.

A live occasion has no second take, and every musical decision happens in front of your guests. That is the responsibility Elvis takes on.

He builds each performance in real time: reading the room, choosing the music as it unfolds and adapting when plans change. Your vision sets the context; his judgment carries it through.

Composed and well presented, from the first track to the last.

Elvis Suarez on the deck of a ship at sea.

ABOUT

Led by
Elvis Suarez.

Elvis brings decades of experience translating people’s intentions into music—understanding what they want to achieve, even when the words aren’t yet clear.

His work draws on a deep understanding of how sounds interact and how people respond: physically, emotionally, individually and together. Just as important is the collaboration behind it—listening, communicating, working through different perspectives and delivering when it matters.

Across live performance, music direction, film and audio production, that experience serves one purpose: helping people realize what they’re trying to create.

RESEARCH

The business
of atmosphere.

Research on music, atmosphere and behavior points to the value of a considered fit between sound, people and place.

LET’S TALK

What should your next
experience feel like?

A few details are enough to begin. Email Elvis directly; the scope can take shape from there.

[email protected]

Plan an event

Include the date, location, occasion, audience, timings and whether you need DJ performance, music direction or both.

Email about an event

Shape a space

Include the venue and city, concept, audience, stage of the project and what you want the music to do differently.

Email about a space

Set the atmosphere

Crystal Heart (Part 1)

Selection · Ready

0:00
SOUND THEORYby Elvis Suarez
Change the atmosphere[email protected]

FIFA World Cup 2026

01

Musical direction with room for regional influences.

Working with the agency coordinating DJ bookings across US host stadiums, Elvis authored creative music guidance for the participating DJs.

Express the vision. Protect the brand.

Elvis defined a musical direction built around big, widely recognizable records that reflected the client’s creative vision. Specific track examples gave DJs a clear starting point.

Celebrate the countries competing.

Music from the countries playing that day should be woven throughout the performance, with guidance on how often to bring those selections into the set.

Bring the host city into the sound.

Regional music should give each performance a sense of place. The guidance favored recognizable records that connected with a broad audience, rather than obscure regional selections.

Connect across generations.

Music should connect with listeners from eight to eighty. Nothing profane, offensive, or racially, religiously or politically charged.

Elvis Suarez at the entrance to Lounge A1, FIFA World Cup 2026.

02

The guidance, in sound.

Alongside the written guidance and specific track examples, Elvis recorded a 30-minute reference mix, so the DJs could hear the direction, not just read it.

30 min

RECORDED REFERENCE MIX

03

Pitch-side at MetLife.

For the final, Elvis performed in a premium pitch-side lounge at MetLife Stadium.

Event
FIFA World Cup 2026 Final
Venue
MetLife Stadium, New York / New Jersey
Setting
Premium pitch-side lounge
Role
DJ performance

Music for your next occasion.

Elvis Suarez DJing in the pitch-side lounge, FIFA World Cup 2026.

Virgin Voyages

Overview

Fleet-wide music direction for Virgin Voyages: the handbook every DJ works from, a reference mix for every event and venue, and the soundtrack to its flagship branded event.

~830,000

guests a year hear this music.

4
Ships
~2,000 guests
Guests per sailingPer sailing
Every sailing
SailingSchedule

01

One standard, every ship, every port.

Elvis authored the fleet-wide DJ handbook: 13 themed events, including the flagship branded event, and 7 venues across every ship.

VENUES

The Manor · Pink Agave · Athletic Club · Rojo · Aquatic Club · Bimini Beach Club · Grounds Club

Protect the concept.

Every event has a strong theme designed by the production team. The handbook helps DJs hold that vision from the first record to the last.

Land the moment.

Many events include timed activations. After one ends, start with a record whose intro is recognizable from the very first beat.

Know the room.

Notes on international ports, regions and clientele, from European itineraries to sailings out of Miami.

Give the theme a sound.

Musical notes for themed nights, such as the scales that give an Asian-themed evening its character.

Aerialists perform above guests during a show aboard a Virgin Voyages ship.

02

Every event, in sound.

Each event and venue in the handbook has its own 30-minute reference mix, so every DJ on every ship starts from the same sound.

15+

30-MINUTE REFERENCE MIXES

03

One night, scored in phases.

For Virgin's flagship branded event, Elvis recorded a mix for each phase, timed to the production and built for an international crowd.

Aerialists perform above dancers and guests during a show aboard a Virgin Voyages ship.

  1. PHASE ONE

    Set the tone.

    As the lights go red, the opening mix shifts the room's energy without peaking early.

  2. THE BUILD

    Build around the moments.

    Mixes timed between the live activations, lifting the energy step by step.

  3. THE CALL

    Move the crowd.

    An arrival mix carries guests to the pool deck as they gather.

  4. THE FINALE

    Close the night.

    A finale mix for the production at the pool.

Music for your next space.

Discuss a spaceMusic for events